
Imagicle communication: the daily challenge of designing the essential.
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The design has a golden rule: often the value lies in subtraction, not in addition. Not far from what the ancients used to call “labor limae”.
So, as a communication agency, first we had to focus on the Imagicle corporate image and refine it, then we had to start removing everything else. Less, less and even less.
There is no better way to convey a message than to distill it.
So, as a communication agency, first we had to focus on the Imagicle corporate image and refine it, then we had to start removing everything else. Less, less and even less.
There is no better way to convey a message than to distill it.


he details are not the details; they make the product.”

On a final note, I won’t talk about Imagicle’s business strategy; it’s not my field.
But I’m sure of one thing: Imagicle has succeeded in bringing this happiness, this absolutely non-static and conventional approach to work, to the outside. It brought it up to customers, through an image that was nothing but the genuine reflection of the quality of the products and solutions developed with commitment and dedication over the years.
The only way for a communication strategy to work is to be completely honest.
Imagicle’s image is what Imagicle is: unconventional, straightforward, happy.

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