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After two years of hard work with service providers, the Imagicle Business Development Manager describes his experience giving some hint on how to build the best Cloud strategy for any type of company…
The UCaaS opportunity.
- Although we must bear in mind that on-prem solutions still represent a substantial part of the market, as a matter of fact the value of the global UCaaS market was estimated at USD 17.35 Billion in 2016 and is expected to grow up to USD 79.3 billion by the end of 2024, at the impressive Compound Annual Growth Rate (CAGR) of 29.4% during the forecast period;
- Cloud UC is a top priority for the IT Managers in their digital transformation strategies. Roughly three-quarters of them are planning to consider the SPs’ UCaaS offering in the next two years;
- The expected growth of this market will be mainly supported by the increasing adoption of hosted telephony in several vertical markets (retail, financial services, telecom, logistic, healthcare, and hospitality) as a part of UCaaS solutions, that will hold the largest market share thanks to its compatibility with automated transmissions of voice, fax, or other information;
- As it comes to the delivery model, although stand-alone services currently lead this market, the revenue generated by the growing demand for integrated services will soon overtake the unconnected ones.
- Versatility. These companies require enterprise UC capabilities to increase their competitiveness, while they don’t want to lose their on-premise PBXs’ features.
- Value for money. That means that they perceive Cloud solutions as a way to reduce their TCO with a simultaneous increase in reliability. In fact, 70% of IT Managers consider their current UC platforms too expensive to maintain.
- Flexibility. Customers also expect to get more on-demand flexibility from a Cloud service. They want to be able to add new sites, easily enable remote workers and update their subscribed service or the user’s profile thanks to a business approach based on a pay-per-use model.
By leveraging on two cornerstones: commit to providing additional enterprise-class features on your Cisco HCS platform, and keep the costs down through a single comprehensive suite deployed on a single VM, that, among other things, saves you the effort to deal with several vendors and to manage different integrations.
Go to market
Let’s consider a medium-sized customer (250-2000 users) that wants to migrate to a Cloud UC solution. For sure, the users have different requirements depending on their role and responsibilities, starting from basic telephony needs up to the advanced UC tools for the top management, including “mobile workers” and CC operators.
In this optimization process, streamlining the resources by adopting a multi-tenant architecture where each customer still maintains its total independence can be really useful.
Our experience with the Service Providers.
Despite the different geographical areas, cultures, and market types, a common need comes up every time we discuss a UCaaS strategy: that of a horizontal, scalable and reliable offer that provides users with everything they need in a flexible but cost-effective way.
We’ll talk about it together!